## Smart, Strategic Marketing. Backed by Data.

### Engage customers through every phase of ownership with Affinitiv Essentials.

- **Communicate on Demand**
- **Reach Customers Automatically**
- **Send Targeted Messaging**
- **Customize Your Campaigns**
- **View Actionable Metrics**

## End-to-End Lifecycle Marketing with Measurable Results

See how Essentials helps you reinforce your brand and retain customers.

**Communicate on Demand**

Amplify your store’s marketing with an industry-leading, on-demand gallery of multi-channel campaigns spanning email, mail, SMS, voice, and social media.

**Send Automated Messages**

Make connections at 100+ milestones in the ownership lifecycle with automated communications that utilize AI and machine-learning at various touchpoints.

**Act on Marketing Intelligence**

Leverage ongoing data analysis and predictive capabilities for targeted marketing that considers vehicle usage, service history, factory maintenance plans, and market and financial conditions.

**Customize Your Campaigns**

Take advantage of smart coupons, build-your-own templates, interchangeable headers, animated GIF options, editable messaging, proven list recommendations, and more.

**View Actionable Metrics**

Turn data into dollars by drilling down on income generated within the Campaign ROI Report—and explore other KPIs in user-friendly reporting dashboards.

+$0  
Customer Pay Revenue  
Per year with an omni-channel marketing strategy

0+  
Dealer-Centric Templates  
Professionally designed, on-brand email, direct mail, phone, and SMS campaigns

## Seamless Add-Ons to Essentials

- **Social Roots**  
- **1:1 Loyalty**  
- **Recall Notifications**  
- **Messaging**

**Paid Social Media**  
Stand out in social feeds with highly targeted messaging, smart integrations, and trigger-based advertising tactics on Facebook and Instagram.

**Customer Rewards**  
Foster customer retention and grow satisfaction with a fully customizable loyalty program that rewards owners and keeps them continuously engaged.

**Integrated Recalls**  
Boost recall completion rates, drive ROs, and increase customer satisfaction with instant access to the latest vehicle recall data right in the app.

**Direct Customer Communication**  
Speed up communication and save your team’s time with two-way customer texting and internal chat that supports click-to-call, attachments, and more.

Whether we're a one-dealership location or a large group like Napleton, Affinitiv has always been there to adapt to our business growth and all of our customers' needs.

Steve Ignowski  
Platform Manager  
Napleton Automotive Group

We use pretty much every product that Affinitiv has available only because we trust them so much. So, I want to thank them for supporting us so we're able to grow our business.

Vincent Cajano  
Service Director  
Kia Delray

I think it's a competitive advantage to be with Affinitiv and to have this 360-degree idea of marketing.

Joe Lamphier  
Executive Vice President  
Crown Automotive Group

Affinitiv has been with us for a very long time. They know our company. They know our core values. They understand our needs.

Amy Spiegel  
Marketing Director  
Crown Automotive Group

Upon switching online schedulers, we realized our shop capacity was not being fully utilized. After working with the team to customize our settings, we went from 20 appointments a day to handling 40 comfortably—a 100% increase in service business.

Manager  
Crews Subaru

It’s easy for service advisors and other personnel to go into the schedule and identify what’s coming.

Service Manager  
Kenny Ross Subaru

It’s easily adaptable—easy to work for our operators. My guys constantly look at it.

Service Manager  
Kenny Ross Subaru

If I need to, I can make modifications to tomorrow’s schedule to better balance appointments. And if on Friday we have a slot with only one vehicle, I can see that and send off an advisor to work on something else.

Service Manager  
Kenny Ross Subaru

## Expand Your Capabilities with More Data-Driven Solutions

**Print Mail Marketing**  
Lift response rates and grow engagement with award-winning print communications designed to take your multi-channel marketing strategy further.

**Personalized News & Follow-Up**  
Strengthen relationships and inspire action with a monthly enewsletter featuring articles, offers, and updates personalized to each customer.

**Live, Trained Agents**  
Meet your store’s specific objectives, increase customer satisfaction, and streamline operations with a professional team of live call center agents.